Infographics: Keeping it Simple!

Infographics for all!
As a nonprofit organization, it goes without saying that the numbers matter.  By numbers, we mean data.  Hard facts.  Without tangible products to market or profits to boast, numbers are testament to what your organization can do.  Data can showcase the need for your organization’s work and can reinforce the work you’ve done.  Infographics make this data beautiful.  Data and facts can be presented in a visual layout, educating the viewer in an entertaining way.

Thinking of creating your own info graphics? Here are three simple tips to get started!

  1. Do your research!!!  Make sure the statistics are gathered correctly and calculated flawlessly.  It is important to also look at all parts of the data and understand the study that was initially conducted.  Also, keep in mind the problem that the infographic will ultimately address.  When looking at all your raw data as a whole, it is easy to lose sight of the point your graphic his trying to make.
  2. One design site advises that it is most helpful to “create a hierarchy” for your data.  Out of the research and raw data, you may have a fact that is more substantial than the rest.  Try organizing the rest of your facts and data around this fact.  This is a good starting point and brings the entire graphic together.  This also helps you to distinguish the type of visible structure you want to use.
  3. Pick a format!!!  Depending on what kind of problem you are trying to address and what kind of data you have, your format could range from simplistic flow charts to more creative, labeled pictures.  Many free websites allowing anyone to easily create their own infographics.  Here are some of the best!

    Canva
    Starting with fun tutorials and guiding you through the site Canva is extremely easy to use.  Graphics are colorful, clean, and simply moved to create a completely original graphic.  Layouts to choose from also include formats created for different social media sites like Facebook, Twitter, and Pinterest.

    Easel.ly
    Intimidated to start from scratch?  Easel.ly offers a wide variety of aesthetic pre-made formats to easily insert your own data into.  Many of the layouts come with extra cartoon or picture graphics to add to plain numbers.

    Piktochart
    I
    f only using the free version, three initial themes are available; however, the layouts, graphic designs, and fonts are easy to place and customize specifically to your organizational needs.  When finished, exporting is simple whether posting on social media, on your website, or just to save.

    Looking for some further inspiration?  Check out Wired Magazine’s Top Infographics of the Year or look up some cool nonprofit infographics on Pinterest! 

Simple tips to guarantee your Reddit success!

Reddit, also known as “the front page of the internet”, is a social networking and news website that works on a system of subreddits. It is the most interactive social media platform out there and it would greatly benefit non profits to join the Reddit community. Not familiar with Reddit? Click here for a basic guide!

1. It can be difficult to gain a following on Reddit, so before you consider starting a Reddit profile, we recommend browsing subreddits similar to your organisation. For example, there is a subreddit specifically for non profits that is a helpful starting point: /r/nonprofits.

2. When building your involvement in the Reddit community, you need to consider the upvote/ downvote system whenever you post. It’s important to post links and engage in comments with relevant content to the subreddit category you are engaging in – Redditors will not stand for anything less! For more information on Reddit etiquette, click here.

3. Once you are established on Reddit, you can set up a “Reddit Donate” button. It is important to note that this feature is currently available for U.S. non profits only. For more information on the terms and conditions, click here. For a direct link to set up a Donate button, click here.

4. Now that you’re familiar with the Reddit system, why not set up your own subreddit? This way you can post your own content  and post links to articles relevant to your cause to help generate discussion! For a step-by-step guide to setting up your own subreddit, click here.

5. You can build on your Reddit community by being involved in or intiating a Meetup or Global reddit Service day! Meetup is a network that connects online communities through face-to-face meetups! It provides you with a great opportunity to both connect with your existing community and expand your reach! For more information on Meetup, click here. Global reddit Service Day (GrSD) is an annual event for volunteers to help out their local community. Local subreddits plan a variety of different service activities, which take place on Oct 5th each year! This would be another great opportunity to get your non profit organisation out there! For more information on GrSD, click here.

What have been your experiences with non profit organisations on Reddit? Think we’re missing some information? Send us your feedback through our Facebook page or tweet us @DNPsocialmedia!

Simple Tips to Guarantee Your Tumblr Success!

Whether you are familiar with the platform or not, Tumblr is yet another medium to explore and promote your nonprofit’s success.     Tumblr serves as a microblogging platform.  If you’re not familiar with this term, it can be explained as the cross between social networking and blogging.  Tumblr can seem difficult to navigate when first entering the site, but with an extremely active, worldwide user base, can prove to be extremely advantageous to use.

  1. If you already have a blog for your organization, using and posting some of your content on Tumblr is easy!  Simply use your email to create a free account and start posting content.
  2. Much like WordPress or apps like Tweetdeck, posts can be easily scheduled under the “create posts” function.  Research has shown that the Tumblr community is most active between 7 & 10 pm.  Tumblr also is unique in the diversity of posts that can be featured on your blog. Posts can be formatted to show up as simple text, quotes, videos,  pictures, or audio clips.  Posts featuring pictures or gifs attract the most attention, but post separately from a text-based post for the most traffic!
  3. Don’t be afraid to reblog or favorite the work of others!!  As a growing organization, one of the most important aspects of social media is to follow to gain a following.  Using the “search tumblr” box in the upper right corner, find others through relevant hashtags or simple keywords related to your organization.
  4. Promote, reblog, and post content most relevant to your organization.  With followers subscribing to thousands of different blog categories, the more niche your blog stays, the more it will stand out as having a specific purpose.   It is also important to promote the content of others, which you can do by clicking on the star (next to the heart) on posts.
  5. Be confident!!  Tumblr features a “Tumblr Spotlight” page, where editors feature their favorite blogs and best content.  Don’t be afraid to submit your blog to the editors ( editors@tumblr.com ) with an explanation of your blog, mission, and examples of how your work is individual and special to the whole world!

The very best way to figure out Tumblr is to simply experiment for yourself!  This unique platform stands to give your organization the boost you need and welcomes creativity, quirkiness, and humor.  Need some motivation to start tumbling?  Check out these successful nonprofit organization pages here.

What have been your experiences with non profit organisations on Tumblr? Think we’re missing some information? Send us your feedback through our Facebook page or tweet us @DNPsocialmedia!

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Simple tips to guarantee YouTube success!

Before reading the YouTube tips, first understand the benefits behind non-profits investing in video here.

1. When setting up a Youtube account it is easiest to go through a Gmail account. Once you’ve set yourself up, fill in as much information as possible about your organisation! Make yourself stand out! For more details on this process, click here.

2. Once you’ve set up your Youtube account, sign up with the Youtube Nonprofit Program and they will provide you with all the resources you need, including a ‘donate’ button, call-to-action overlays, live streaming, production resources and more! For more information on how to sign up, click here.

3. Time to make a video! Be sure to create a video that captures the story of your cause and can reach a wide audience – be wary of creating a video with humour or sensitive images as it may work against you. Don’t have the resources to make your own video? Not a problem! Video Volunteers are another youtube program that will help you develop your video. For more information on Video Volunteers, click here.

4. Optimize your reach! Give your videos a simple title, have relevant tags and upload consistently! It is also important to engage with your audience by having a comments section available on your channel. For more details on this process, click here. There are also tools available to measure your performance, for more information, check out Youtube Analytics here.

5.  Join communities with people of similar interests and participate in conversations i.e. develop relations with bloggers and take an interest in their posts. Bloggers and people in online communities can be valuable sources for spreading your online campaign. More details here.

Follow the link to see which Non-profits are using YouTube for their campaigns and organisation. Learn more here!

Finally, for a more indepth step-by-step guide to Youtube, click here!

What have been your experiences with non profit organisations on Youtube? Think we’re missing some information? Send us your feedback through our Facebook page or tweet us @DNPsocialmedia!

Simple tips to guarantee Twitter success!

1. When setting up your Twitter account, make yourself as accessible as possible. Create a username relevant to your organisation, an iconic image to represent your organisation’s individuality and make sure your bio has a clear description of what you’re all about, with links to your other social media platforms! More startup tips here.

2. Need some hashtag inspiration? Social Brite has complied a list of 40 popular not-for-profit hashtags to help get you started! More hashtag tips here.

Why use hashtags?

  • Hashtags help to get your Tweets seen!
  • Use key words as hashtags to help people sort through the clutter and find your Tweets more easily!

3. Did you know there are websites to help manage your Twitter account? Organise your Twitter page by scheduling Tweets with sites such as Hootsuite and Tweetdeck! Discover more organisational tools here.

4. Post a combination of visual and written tweets to keep users interested. Infographics and videos can be great alternatives as text is restricted to 140 characters on Twitter.

5. What is a cause without followers? Start following like-minded others on Twitter! You can find followers through the #Discover option or by searching key words relative to your cause. More tips on gaining followers here.

What are the benefits that you can think of? How Twitter actually help you in achieving objectives and goals? How Twitter helps fundraising your nonprofit with 140 characters? Click here and find out more.

Wonder how Twitter makes non-profit organisations succeed? Click here to find out what are the Top non-profits on Twitter!

What have been your experiences with non profit organisations on Twitter? Think we’re missing some information? Send us your feedback through our Facebook page or tweet us @DNPsocialmedia!

5 simple tips to guarantee Facebook success!

1. Before you even launch your non-profit campaign on Facebook, you need to ensure your campaign idea works within the social media platform you are using (i.e. that it is something people can like and share).

2. Make sure your campaign is simple and easy for people to engage in and donate to. Think: catchy hashtags, setting up a system of posting photos and/ or videos then nominating friends to do the same. ‘No Makeup Selfie‘ and ‘Ice Bucket Challenge‘ are great examples of this.

3. Be prepared to invest 90% of your time into administrating your campaign (i.e. communicating with your audience, consistently posting content and maintaining the flow of your campaign).

4. There is a great app called Causes that works to bring you an audience and helps support you with the organisation of your campaign.

5. Another great way to utilise Facebook’s resources is to have an already well established non-profit Facebook page to endorse your cause. Non-Profits on Facebook are a Facebook page that are able to endorse your non-profit campaign through their page and increase your reach by at least 1 million viewers.

What have been your experiences with non profit organisations on Facebook? Think we’re missing some information? Send us your feedback through our Facebook page or tweet us @DNPsocialmedia!

 

Welcome to the Guide!

Whether we are young, digital-native adolescents, older adults finding our way into the realm of cyberspace, or even regular consumers of the internet- we are all subject to the enormous benefits social media has to offer.  To some, using social media has become a way of life- to others, an adventure similar to learning a new language.  Facebook, Twitter, Instagram, or many of the other various social media channels house endless opportunities to share, learn, network, and reap endless rewards, exposing yourself, your business, or your cause.  Social media is a way to take any interest further- interactions are more easily attainable, messages are more widespread, and the ability to designate yourself as an expert in your field is easy.

For nonprofit organizations, the importance of gaining supporters, donors, and volunteers is more important than in any other kind of business.  The time and talent of your advocates is extremely vital to your success and social media helps quickly spread this.  Our guide to going digital for non-profit organizations is here to provide you with inspiration and a ‘how to’ account to campaigning online.  We will be constantly researching, analyzing, and comparing organizations’ most successful (and unsuccessful) campaigns through the lens of raising awareness and donations.

We believe in the success of social media, as well as the ability for non-profit organizations to thrive with its help.  Our how-to guide will help provide you with the social media research, assistance, and tips to accelerate your non-profit organization.

Follow our path to guidance through our Facebook page or tweet us @DNPsocialmedia!